Solaris · Fintech

A brighter take on fintech.

A sun-inspired brand identity and creative direction that brings warmth and character to a financial expression.

Solaris white symbol and wordmark on a warm orange and yellow gradient.
Client
Solaris
Work
Brand identity & creative direction
Design by
Shubham Shinde

Warmth as a point of view.

The identity moves away from cold category conventions through a simple solar idea, a warm palette, and an expression designed to feel confident rather than clinical.

01

A solar idea

The sun becomes a direct, ownable source for the identity's form and energy.

02

A warmer category voice

Orange and yellow introduce optimism while the white mark keeps the system crisp.

03

Creative direction

The core idea creates a consistent basis for wider brand communication.

Building a fintech brand of your own?

Tempo connects the offer, identity, and launch materials so the product feels credible without disappearing into category sameness.

Give the next financial idea its own character.